Martyn - Rabbit hole
Kamera Ventoux EP:
"Instead
of impeding on the image we decided to only use the the back of the record
sleeve to create a well crafted piece of typographic design. We wanted the type
to be expressive but it also needed to the legible and read correctly for it to
be truly successful. "
Coldplay Timeline:
"We also
designed a widget that would allow users to upload content that was Coldplay
related which achieved the objective as the timeline is now full of user
generated content which gives the product a human feel and allows fans to
participate in the bands activity. "
Chris - Robot food
Cadbury amazebites:
"This design is purely
typographic which helps to communicate the proposition of the product (They’re
amazing and they’re bitesize) which helps consumers understand what the product
is as they’re strolling around the supermarket. Had we gone for a purely image
based design it would have confused consumers and be too high brow and arty."
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