semiotics, deconstruction or communication
research methods
visual matrices, typologies, visual overlays and what might be termed x-ray methods to reveal variations and changes in form and composition across sets of visual material
visual conparisons
review, comparison and analysis of the existing visual material within the area that the designer is planning to produce new work
For commercial design, that maybe focused on a review of existing products and for marketing common trends, styles and coventions
new design work will need to take account of such conversations, weather to maintain a sense of originality by avoiding common cliches
Typology
Qualitative and quantitative analysis
Qualitative: reading of images and visual signs through semiotic analysis is a qualitative act in itself: although the responses can be evaluated statistically or numerically as a form of quantitative analysis, the initial data gathered is based on human reaction to the visual forms and experiments presented.
Quantitative: analysis is based on mathematical principles, in particular statistical methods of surveying and interrogating data (counting, in other words). By generating a batch production of visual forms to test, the designer can place these objects in specific locations in order to compare the range of positive and negative responses from a target audience.
in research make mistakes, you can only figure out what works by determining what doesn’t work
“I have not failed. Ive just found 10,000 ways that won’t work” Thomas Edison
the range of rhetorical termms utilised in graphic design:
Irony
Antithesis
metonymy
pun
metaphor
personification
hyperbole
parody
pastiche
detournement
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