TASK 1
Crucial quotes found for studio brief 1 were all relevent to modernism as they talked about design aspects, key thinking and a basic summary of its relevence to graphic design today.
“the logo type is certainly Ikea’s most prominent nationalist marker. That it is yellow and blue, that is to say the same colours as the Swedish flag is, of course, no accident. Logo types are generally regarded as the single most important aspect of a brand’s visual identity. Or, as Milton Glaser so appositely put it: ‘The logo is the entry point to the brand.” Design By Ikea, Page 62 - Published by Bloomsbury Publishing Plc
Louis Sullivan’s 1896 formulation of ‘law’ that ‘form ever follows function’ Sullivan, like loos, is talking about architecture but the applicability of the law to graphic design is clear.” (Graphic Design as communication) published by Routledge
“Advertising, particularly in the USA, transformed itself from a mere commercial accessory to a key industry in its own right. And not just an industry, but a medium for constructing and representing a world of desires, aspirations and surrogate identities. Very quickly, these “hidden persuaders” of mass consumerist society exploited all the strategies of modernism to create a new pop medium: filmic techniques of montage, avant-garde design, manifesto one-liners, jazz tunes - but especially psychoanalysis.” Modernism a Graphic guide published by Icon Books Ltd, 2010
TASK 2
When thinking about target audience for my work of which will largly be designers, or people interested in the art movemnt or learning about hte art movement i will have to consider that it will be seen by people of all ages, nationalitises and gender. A way of express ing the target audiences are demographic profiles. To make sure my work is suitable for everyone it is important that these profiles cover a wide range of details so everything can be considered.
Name: Matty Mitchell
Age: 24
Sex: Male
Occupation: Graphic Designer
Location: Manchester
Class: Lower
Personality: He is calm in nature and is always looking for new experiences in life.
Interests: Arts and crafts, Graphic deign, typography, Video games, film buff and Star Trek Fan.
Name: Angelica Randle
Age: 44
Sex: Female
Occupation: Museum Curator
Location: London
Class: Middle
Personality: Is a Caring mother, Enjoys reading classical literature,
Interests: History, literature, culture, cheese boards, Arts and Crafts, Cinematography
Name: Abigail Fairburn
Age: 17
Sex: Female
Occupation: Student
Location: York
Class: Lower
Personality: Friendly and out going in nature, loves cappuccino’s and shopping at vintage shops.
Interests: Arts and Crafts, Fine Art, Music, Arctic Monkeys, Films
TASK 3
In the above poster it cleary shows atributes of the modernist style, with its use of grid to give order to the type making the poster
legible. The poster also uses a san serif type, and use of colours . A key feture of this poster that makes it obvious that it is modernism is the use of shapes to represent image. The use of shapes to represent images is metonymy as it is for represenational purpose only.
Hyperbole is used in the poster above because the red is used as exaggeration to reprsent blood or missing fingers. This poster also personifies shapes to represent human features and characteristics to communicate its message of not petting pitbulls.
The poster above uses personification of shape to represent humans features such as hands, heads and eye balls, through this use of personification of shape the poster is created in a moderist style of design.
In the above poster it uses key techniques that swiss movemism used to create it highly successful style. The desgin is successful as the information is clear to read and can be read in a logical order, but also adds interest by changing the direction of the grid used.
Antithesis is used in this image to contrasting the colours blue and white as well as the shapes htat contrast with the typography.
