Evaluation

When undertaking this module I undertook a lot of research into gender roles and stereotypes through looking at books and websites. The books that I read when researching were Decoding advertising, by Williamson, J. (2002 [1978]), Advertising theory, by Rodgers (2012), and Media, Gender and identity, by Gauntlett, D. (2008). These books were a good source of research for my essay as most of my essay was informed my these. I was heavily reliant on book and the internet so if I was to re write my essay I would look at a wider range of recourses included journals and collected more primary research to further inform my essay. Changes that I would have made to my essay would have been to talk in more detail on stereotypes that the media portray and the impact in which they had upon the public, and also the publics response towards these advertisements as the response is a very important part of an advert. The process of writing my essay was low as my essay writing skills are limited and i found it hard structuring so that it had a goo flow as what i had planned for my essay only had the link of advertisement and gender but were different aspects that this topic covers. To over come this i found the study tasks really helped and also rereading and re organizing the order of my point made in the paragraph so that the paragraphs loosely linked so that the essay flowed. 

When creating my practical exploration piece of work I found that the production flowed a lot easier than the essay as this project was informed the research i had already done and also my essay. Other research i had to undertake was into similar campaigns like mine that also want to rule out stereotypes in the 21st century. If i was to do this project again i would research future into placement of my posters and also the audience of which are still using stero types. I would also create my piece for a wider media as i would have liked to create a social media poster about it advertising and promoting it to a wider audience.  Although i would change these things about my design i think that it is successful as it communicates the message i wanted to get across in a comical way as i found that humor is the best way to get across a message with people and make them think and take notice of.