“Well he can’t be a man ‘cause he doesn’t smoke/the same cigarettes as me” (Decoding Advertisements, 2002) - suggesting that you are not a men if you don’t smoke the same cigarettes as him, although we all know smoking is not what makes you a man, the advertisement just influences you to think that
“women and men tend to have similar skills and abilities” (Media, gender and identity, 2008) - suggesting that men and women are no equal in skills but do not get the equality in advertisements
“the one leading character in each, there’s likely to be more men than women” (Media, gender and identity, 2008) - Although they have equal skills more men are given the bigger parts than women, backing up my pervious quote.
“The women we expect to see in ads these days is the busy, confident, attractive success, in control of her professional and social life, and a kitchen slave to no-one. Men do not tell her what to do; instead, she sometimes gets to have a laugh at the expense of a man.” (Media, gender and identity, 2008) - Showing how things have changed over time
“That’s why mums go to Iceland” - sexist quotes about mothers, suggesting that they are the only ones who do the food shopping for their families, but is leaving out the modern man and single fathers.
“A study of 750 prime time TV ads from spring 1998 concluded by Bartsch et al (2000) found that, as in earlier studies women were twice as likely as men to be in commercials for domestic products, and men were twice as likely as women to appear in ads for non-domestic products. Advertisers are still maintaining traditional stereotypes of women and men when trying to communicate a message across to an audience.” (Media, gender and identity, 2008) - men stared in adverts for cars, holidays and other no domestic commercials, and women stared in commercials that were advertising cleaning products and household products
“brush on a pretty face” - quote taken from an image
“…more leading men in their forties, fifties and sixties than there are leading women in this age group.” (Media, gender and identity, 2008) - older men are more accepted in leading roles than women are
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