Study task 8 - practical exploration

When thinking about that i could create for my practical exploration of gender roles in advertising, i though about a few different approaches such as:

finding sexist advertisements and recreating them so that they un sexist and as gender neutral as possible.

recreating sexist advertisements using the opposite sex to see how people react to it, and if the reaction was the same.

create a poster that rules out sexism using symbols and humour.

design a advertisement capering for gender neutral products.

out of the above ideas i think i would like to create a poster that roles out sexism using the male and female symbols and not using the stereotypical blue and pink colours as i feel that they categories genders, showing that women should wear dresses and its not acceptable for men and also that trousers are for men only. By choosing this my aim is to rule out serious types and equalise genders.

Before finalising my choice i though it was important to look at other adverts that stereotype and are sexist towards men and women so that i was well informed on what image i was trying to fight.

The advertisement above suggests that the men is pregnant and that in an 'absolute world' women would love this to be possible as they world would be free from imperfection, and suggests that women would rather not have to carry and give birth to a child and would rather men do it instead.

The advertisement above is very sexist towards women as the advisement suggests that the modern day mother should not get a day of rest and relaxation on mothers days, but instead be cleaning and doing 'the job that really matters. This not only stereotypes all mothers as stay at home house wives that cook and clean all day it also suggests that women do not deserve a day to celebrate be a mother to their children. 

This advertisement above imply that the beauty of Australia is the slim beautiful women and toned and tanned men, and that more people who do not stand up this standard of beauty and body image should consume their low carb bars so that they too can look and be part of Australia's beauty. This advert no only objectifies slender women it also create a false image of Australia.

After looking at the above advert campaigns i found it hard to believe that these are all order day adverts and that they were aloud to be sent into the media. After looking at these it is clear to me that i want to make a poster that will be used to help neutralise these adverts and make people see stereotyping in a different way, and not just something that is normal and acceptable when used to such an extreme.