Study task 8 - practical exploration

When thinking about that i could create for my practical exploration of gender roles in advertising, i though about a few different approaches such as:

finding sexist advertisements and recreating them so that they un sexist and as gender neutral as possible.

recreating sexist advertisements using the opposite sex to see how people react to it, and if the reaction was the same.

create a poster that rules out sexism using symbols and humour.

design a advertisement capering for gender neutral products.

out of the above ideas i think i would like to create a poster that roles out sexism using the male and female symbols and not using the stereotypical blue and pink colours as i feel that they categories genders, showing that women should wear dresses and its not acceptable for men and also that trousers are for men only. By choosing this my aim is to rule out serious types and equalise genders.

Before finalising my choice i though it was important to look at other adverts that stereotype and are sexist towards men and women so that i was well informed on what image i was trying to fight.

The advertisement above suggests that the men is pregnant and that in an 'absolute world' women would love this to be possible as they world would be free from imperfection, and suggests that women would rather not have to carry and give birth to a child and would rather men do it instead.

The advertisement above is very sexist towards women as the advisement suggests that the modern day mother should not get a day of rest and relaxation on mothers days, but instead be cleaning and doing 'the job that really matters. This not only stereotypes all mothers as stay at home house wives that cook and clean all day it also suggests that women do not deserve a day to celebrate be a mother to their children. 

This advertisement above imply that the beauty of Australia is the slim beautiful women and toned and tanned men, and that more people who do not stand up this standard of beauty and body image should consume their low carb bars so that they too can look and be part of Australia's beauty. This advert no only objectifies slender women it also create a false image of Australia.

After looking at the above advert campaigns i found it hard to believe that these are all order day adverts and that they were aloud to be sent into the media. After looking at these it is clear to me that i want to make a poster that will be used to help neutralise these adverts and make people see stereotyping in a different way, and not just something that is normal and acceptable when used to such an extreme.

Images to support essay

Back up my points and discuss the idea of beauty and how the media is changing and influencing it, and how beauty products are advertised to attract the attention of a insecure women. 

Also a reference to the image of beauty, showing a realistic standard.

Image as a reference to men stereo types and beauty 

Example of sexism and idolisation beauty

Essay quotes

“Well he can’t be a man ‘cause he doesn’t smoke/the same cigarettes as me” (Decoding Advertisements, 2002) - suggesting that you are not a men if you don’t smoke the same cigarettes as him, although we all know smoking is not what makes you a man, the advertisement just influences you to think that

“women and men tend to have similar skills and abilities” (Media, gender and identity, 2008) - suggesting that men and women are no equal in skills but do not get the equality in advertisements

“the one leading character in each, there’s likely to be more men than women” (Media, gender and identity, 2008) - Although they have equal skills more men are given the bigger parts than women, backing up my pervious quote.

“The women we expect to see in ads these days is the busy, confident, attractive success, in control of her professional and social life, and a kitchen slave to no-one. Men do not tell her what to do; instead, she sometimes gets to have a laugh at the expense of a man.” (Media, gender and identity, 2008) - Showing how things have changed over time

“That’s why mums go to Iceland” - sexist quotes about mothers, suggesting that they are the only ones who do the food shopping for their families, but is leaving out the modern man and single fathers.

“A study of 750 prime time TV ads from spring 1998 concluded by Bartsch et al (2000) found that, as in earlier studies women were twice as likely as men to be in commercials for domestic products, and men were twice as likely as women to appear in ads for non-domestic products. Advertisers are still maintaining traditional stereotypes of women and men when trying to communicate a message across to an audience.” (Media, gender and identity, 2008) - men stared in adverts for cars, holidays and other no domestic commercials, and women stared in commercials that were advertising cleaning products and household products

“brush on a pretty face” - quote taken from an image 

“…more leading men in their forties, fifties and sixties than there are leading women in this age group.” (Media, gender and identity, 2008) - older men are more accepted in leading roles than women are