Using Study Task 03 from the previous session, were we looked at the points made by the article, we
were then asked to use the information and write a small summary of what our opinions were.
were then asked to use the information and write a small summary of what our opinions were.
After reading and analysing the text "Media, Gender & Identity" by David Gauntlett I would consider
the overall tone of the text to be very informative, conversational and sympathetic towards people how
are being stereotyped in gender roles which is both men and women. Gauntlet equally descussed this in
the text with both genders, and expressed his opinions on the matter and mentioned facts that he had
come across. Gauntlett discussed how females seem to be portrayed worse within advertisements and
the media as they are idolised for unattainable beauty. A point that Gauntlett mentioned as that in Spain
2005 'the balance of male & female characters, almost, but not quite matching the actual population-
50.6% men & 49.4% women.' This showed that there is not and sign of sexism in advertisements in
Spain as there is in other countries. 'That’s why mums go to Iceland' is a very sexist and stereotypical
slogan form a very famous advertisement that Gauntlett discusses. This is clearly very sexist towards
woman as it is stating that all women are stereotypical housewives and stay at home mums that do the
family shopping, this is also sexist towards the modern dad that is now a very familiar figure in the 21st
century. T
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