Study task 2 - finding research

The focus of my research will be for the question "To what extent does advertising construct our ideas of gender?" This is the question that i am considering to choose for my essay.

Below are the sources of information that i have found that will be useful when writing my essay :

Books -

• Advertising theory.  /  Rodgers, Shelly  &  Thorson, Esther  (2012)
• Inside the family: changing roles of men and women.  /  Rimmer, Leslie  &  Henwood, Melanie  (1987)
• Challenging gender roles.  /  Firth, Lisa (ed.)  (2012)
• Living dolls: the return of sexism  /  Walter, Natasha  (2010)
• Decoding advertisements: ideology and meaning in advertising.  /  Williamson, Judith  (1978)

Google books - 

• food is love : advertising and gender roles in modern america https://books.google.co.uk/books?id=SKjHJQHXcSoC&printsec=frontcover&dq=gender+roles+in+advertising&hl=en&sa=X&redir_esc=y#v=onepage&q=gender%20roles%20in%20advertising&f=false 
• Advertising and Reality: A Global Study of Representation and Content https://books.google.co.uk/books?id=B4PFAgAAQBAJ&pg=PA202&dq=gender+roles+in+advertising&hl=en&sa=X&redir_esc=y#v=onepage&q=gender%20roles%20in%20advertising&f=false
• Marketing to Women: A Content Analysis of "Good Housekeeping" Advertisements ... https://books.google.co.uk/books?id=bhzGj3oalEwC&printsec=frontcover&dq=gender+roles+in+advertising&hl=en&sa=X&redir_esc=y#v=onepage&q=gender%20roles%20in%20advertising&f=false

Websites -

• http://krytyka.org/gender-stereotypes-in-mass-media-case-study-analysis-of-the-gender-stereotyping-phenomenon-in-tv-commercials/
• http://socialpsychonline.com/2015/08/culture-gender-stereotyping-advertising/
• https://contently.com/strategist/2015/10/09/5-ad-campaigns-that-shatter-gender-stereotypes/

The research sources that i have found i though that they were very useful as after briefly reading them it gave me a lot of information that i didn't already know and sparked my interest into the subject further and will really help to inform my essay. I found it very hard to find university websites providing information on my topic was in lesson we were told that these were more reliable and informative websites. Out of all the above research sources i found the google books and the library books the most useful as they are the most reliable sources.