Context of Practice: chosen question for studio brief 3

The question i have chosen is question 5, To what extent does Aesthetic ‘Style’ reflect the context, audience and/or function of contemporary Graphic Design?

5 relevant/related subjects :

Brand and branding

Logo dissection

Technology

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Brand theory

5 relevant quotes :

"identities are the beginning of everything. they are how something is recognized and understood. What could be better than that?" – paula scher

"logo are a graphic extension of the internal realities of a company" – saul bass

"The main focus of a brand should be its relationship with the consumer" – Kevin robers

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” Lindon Leader

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Paul rand

5 relevant books :

What Great Brands Do: The Seven Brand-Building Principles that separate the best from the best - Denise Lee Yohn

Decoding the New Consumer Mind: How and Why We Shop and Buy - Kit Yarrow

Brand Management: Research, Theory and Practice - Mogens Bjerre, Tilde Heding, Charlotte F. Knudtzen

Advertising theory - Rodgers, Shelly & Thorson, Esther

Graphic Design Theory: Readings from the Field - Helen Armstrong

5 relevant websites:

Itsnicethat.com

http://www.designcouncil.org.uk

http://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=4514&context=etd

http://www.eyemagazine.com/feature/article/under-the-surface-of-style

https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/visual-aesthetics