Monday, 30 January 2017

essay development talking about swiss

below is a brief paragraph about swiss modernism and its influences on graphic design 

Although these are all iconic leaders of modernist art they did not heavily influence the world of graphic design. What I would consider to be the most influential part of the modernism movement would be the international typographic style that is also known as Swiss style. The Swiss Style emerged in the 1920’s from a variety of country’s the style heavily draws upon the characteristics of fictional layouts, the use of grid, the use of sans-serif typefaces and flush left text. Instead of illustrative images or photographs the swiss style used shapes in compotation’s that represented emotions or relevant images to represent the topic of the work. Swiss modernism was very different to everything else in the modernism movement, it simplified the form and emphasized the function of design of which was part of the key teaching from the Bauhaus, which was crucial to the modernist movement.




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