books for research

Wong, W. (1993). Principles of form and design. New York: Joh Wiley and Sons.

Shaughnessy, A. and Bierut, M. (2009). Graphic design. London: Laurence King.

Phaidon editors, p. (2017). Graphic, 500 Designs that Matter. London: Phaidon Press ltd.

Lupton, E. and Phillips, J. (2015). Graphic design the new basics. New York: Princeton Architectural Press.

Folkmann, M. (2013). The Aesthetics of Imagination in Design. Cambridge, Mass.: MIT Press.

Bierut, M., Drenttel, W., Heller, S. and Holland, D. (1994). Looking closer. New York: Allworth Press.

Dissertation introduction and plan

Is typography essential or fundamental to a successful piece of graphic design?

Intro 500 words

In this essay I will be discussing where or not typography is essential or fundamental to the over all success of graphic design.

The essay aims to cover and explore what makes a piece of graphic design successful,

what a piece of designs purpose is, and where or not typography is a key part of its success. As well as analyzing professional studios work and their opinions on why the piece is successful, this will be a key part of my research to come to my conclusion of where or not typography is the key to success.

I will be talking about and analyzing the work of Oslo agency, the archipelago, and robot food, I have chosen these studios as they all have different styles of work as well as specialize in different parts of graphic design. This will allow me to collect a wide range of opinions and analysis from a broad range of disciplines within graphic design.

Another part of my research will be to collect an image of design that i think is successful that doesn’t include typography, and also a piece that does, then showing these piece of work to designers and proposing the question of ‘which piece of design communicates more successfully?’ this will in turn contribute to my research and in turn will allow me to come to a diction of which it more successful.

What is reported to make a successful piece of graphic design(books, essays, reports etc) 500 words

Analysis of work that I think is a successful piece/s of design with type 250/500 words

Analysis of work that I think is a successful pieces of design without type 250/500 words

Analysis of work from rabbit hole, with and without type and their opinion (everything graphic design) 500 words

Analysis of work from the design something more, with and without type and their opinion 500(branding and print)

Analysis of work from robot food, and their opinion 500 (brand and packaging)

Conclusion 500

design studio to contact

Robot Food – Is an independent branding agency with strengths in product packaging, food branding, food package design and new product development.

Contact details: email@robot-food.com

Website: http://www.robot-food.com/

Elmwood – Elmwood is a large design agency based in Leeds that has a large focus on large scale branding covering a wide range fields to complete their work.

Contact details: leeds@elmwood.com

Website: http://www.elmwood.com/

Rabbit Hole – is a creative studio based in Leeds specialising in art direction, brand identity design & web development.

Contact details: hello@rabbithole.agency

Website: http://rabbithole.agency/

Design Something More – They are a multi-disciplinary design agency that specialise in branding and marketing.

Contact details: hello@designsomethingmore.com

Website: http://designsomethingmore.com/

Analogue - Analoague that specialise in a multitude of different fields including branding, screen printing, animation and much more. 

Contact details: studio@madebyanalogue.co.uk

Website: https://madebyanalogue.co.uk/

Contacting robot food, design something more and rabbit hole \

It was  important to speak to practitioners’ to get opinions from someone who is currently working in the industry, and analyse their work and their opinions of it, to possibly back up the research’s findings of graphic design success in the relation to typography. It was crucial to the success of the research to get an industry lead point of view as their perspective may be very different to that of mine. The first designer that was chosen to speak with was Martyn Woolley from Rabbit Hole. Rabbit hole are a creative studio specialising in art direction, brand identity design & web development, based in Leeds. Martyn was the chosen designer from Rabbit hole as they are a very well known, successful studio in Leeds. The second designer chosen to speak with was Chris Shuttleworth from Robot Food. Robot Food are an independent branding agency with strengths in product packaging, food branding, packaging and new product development. Chris was then chosen design to speak with from Robot food as they are also a successful Leeds based design studio but they specialise in different aspects of design than that of Rabbit hole, which gives the research two different points of view from designers that specialise in different areas. The third designer chosen to speak with was Stephen Woowat from design something more. Design something more are an independent design studio with strengths in branding but are also multi-disciplinary designers. Stephen was the chosen design to speak with from design something more, as like the other two studios they are also a very successful studio in Leeds but unlike them design something more are known for having a range of disciplines.

tutorial (finalising question)

Question was :

In graphic design what is considered to be more important to the design success, aesthetic or function?

Question now:

-       Based on typography

Is typography assencial to a successfully piece of graphic design

Does a successful piece of graphic design need typography?

Is typography essential or fundamental a successful piece of graphic design?

Next tutorial:

Write introduction (brief) 500?

Figure out structure – headings, points i want to make, points of interest

(Introduction should be answered in conclusion)

should but doesn’t have to included primary research (who to contact for information)

(computer arts)

(extract text to help get word count down ) (from books)

ask studios for a piece and add my piece of successful design and analyse it all from there

is there commanlity in them all?

Find studios, and look at a range – leeds

Robot food, hungry sandwich club,

Presentation of dissertation question

(wasn't too sure, piece of design from conclusion made)

(questions to answer within essay)

(interviews from professionals)

Feedback :

needs to be more specific, choose one aspect of design.

possible choose one of the questions which i wanted to answer within the question i proposed.